Before you digitize a business, map it on paper

When a business moves online, the instinct is to start with the website. Start with the work instead.

Draw how an order, a booking or a payment really moves through your business today: who touches it, what they write down, where it gets stuck. Those delays are what software should remove.

Once the map is on paper, the build gets simpler. You know which steps to automate, which to keep human, and what your staff need to learn.